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11.05.08 Organize Keyword Phrases In Groups For Better Optimization  By
Stoney deGeyter This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. As we began the fourth and final stage of the keyword research process, we looked at several ways to analyze your website and segment keywords into groups based on user intent. Today we'll wrap up the entire research process, and this series, by outlining the final act of keyword grouping. Often times even your segmented keyword lists can be quite extensive and it'll be important to group these phrases even further in order to be properly optimized into the website. This ensures that each page optimized maintains a tight focus but still able to be optimized for a significant group of keywords. Grouping phrases together for on-page targeting The process of organizing your keywords is similar to the process of splitting a single core term into multiple cores, only its done in a much more fine-tuned scale. With core terms you were dealing with multiple themes, or different ways to search for the same product. In this phase we are working with only a single core term and deciding how to segment literally hundreds of phrases into manageable groups that are similar in nature.
In most cases the keyword at the top of your list will be the core term itself. Start with that. You'll also usually find it's singular/plural counterpart to go with it. Copy these keywords and paste them to another section of your keyword research spreadsheet. You'll, keep copying phrases and pasting them into another part of your spreadsheet as you continue to organize into these groups. I typically like to organize phrases in groups of no more than fifteen keywords per page, but sometimes less or more is perfectly OK. Other times you may have two or three small groups that can be grouped together, depending on their focus and the content of any given web page. The goal is to make sure you end up with lists of keywords that you're comfortable with in regard to being able to optimize them together into any given web page. Group qualifiers with similar meaning As you look for phrases that can be grouped together, it's its easy, initially, to start with phrases that are the have modifiers that are similar in meaning. And example of this may be "discount," "cheap," "inexpensive" or "on sale". Along the same lines, you want to avoid putting phrases together where the modifiers don't work together or have opposing meanings. For example, you may don't want to talk about your "elegant wedding rings" on the same page that you describe them as "cheap wedding rings." Qualifiers that fit with elegant may be "exotic," "designer" or "classy". It'll be up to you to determine how these keywords are best grouped for your site. Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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