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11.19.08 Removing Duplicate Content From Your Site  By
Navneet Kaushal Duplicate content is becoming a major issue not only for all the search engines, but also for Webmasters from all around the world. In the session, the representatives of the big three, namely Google, Yahoo! Search and MSN Live, explain some of their strategies with regard to duplicate content. Moderator: • Rand Fishkin Speakers: • Ben D'Angelo, Software Engineer of Google • Derrick Wheeler, Senior Search Engine Optmization Architect of Microsoft • Priyank Garg, Director Product Management of Yahoo! Search The session was initiated by Ben D'Angelo, who started of by pointing out the crucial duplicate content issue of multiple URLs pointing to the same page or quite similar pages. Duplicate content is also found across other websites as syndicated or scraped content. The perfect situation is when one URL would be simply leading to one piece of content. There are a number of examples of duplicates, such as www & no www, session IDs, URL parameters, print version pages, CNAMEs, etc. Then there are also similar content on different URLs as well as sites in different countries with same content.
Ben want on to explain how Google handles duplicate content. They basically cluster pages together and choose the page that best represents the search. Google employs different kinds of filters for the different kinds of duplicate content. But this is simply a filter and not any kind of penalty So how to prevent this from happening with you. You can take some of the following measures: • To prevent exact duplicates, one could use a 301 redirect. • To prevent near duplicates, one could use robots.txt. • A different language us not a duplicate. One could use unique content specific to the countries. • Don't put extraneous parameters in the URLs. Continue reading this article. About the Author: Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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