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01.07.09 Web Analytics Advice For 2009  By
Manoj Jasra Below I have posted some of my favorite web analytics tips/best practices that I received during the contest. Post several incoming links on various website, social bookmarking, blogs, forums. Q&A sites etc each week. Make sure they are not spam and always adding value to the site. Use Google Analytics to see which one do and do not generates traffic. Do more of the processes that works. Mukul Verma President, Global Unlock ============================================== Decide what you want to accomplish and your business goals before looking at your analytics. Once you have a business goal in mind you aren't just looking at a bunch of numbers, but attempting to pull relevant value from the numbers. Web Analytics into actual business valuable intelligence is one of the hardest things to do, but once you have mastered it you will bring much more value to your company. Kyle James Marketing Consultant, Hubspot ============================================== If you use Google analytics (but I'm sure this will work with most any analytics package) you can create multiple profiles to group sites. For example, we have hundreds of websites geared towards local shopping in Canada and the USA, so we have analytics on all these individually. But I wanted to be able to measure performance country wide, so I created another Google analytics account for each country - one for US and one for Canada - I then inserted the Google analytics codes for Canada on all pages on all Canadian sites, and the US code on all pages for all US sites.
When you look at the source of my pages, you'll see 2 Google analytics UA codes. This is why - so I can not only get city specific performance, but also country wide. I can then segment this data how I like. Rob Sullivan Sr. Strategist, NASN Licensing ============================================== We are using Omniture for our client to prepare weekly and monthly reports. For that we have to extract data from multiple reporting suites and then combine into one report which usually takes lot of time. To save time we prepared Dashboards which get delivered every week to our mailbox. We put that dashboard on one sheet of excel file. All the referencing from there is done to Dashboard ( Referencing we have to do once). As a result we are able to cut 70% time on creating reports. Gunjan Aggarwal Continue reading this article. About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com. |
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