Click to Play Social Media and Online Video... Nielsen Online and Ad:Tech joined together to create a landscape report looking at the global online media. The report compiles Nielsen Online data... Recent Web Articles Are You Looking To Break Out Of The Pack? The 113th running of the famed Boston Marathon was on Monday April 20th (which happens to be my birthday, as well, if anyone gives a rip, and, no, I was not around for the first Boston Marathon). I started to think about... Rankings Are Not Always An Appropriate Measure... How many SEO goals are aimed at winning the battle, and not the war? Rankings vs Profits. One of the big mistakes those new to SEO make is to focus too much attention on rankings. It's easy to see why, as... How To Make Your Business More Successful Here's an excellent post by Anthony Cole, 7 Habits of Successful Salespeople: In analyzing those salespeople who are successful year after year, we find significant consistencies in behavior and practice management.

05.14.09 Distributing Your Site's Content Over The Social Web By Sally Falkow The Internet has changed the way people find information.  And it's changed the kind of information they pay attention to. What are people looking for today? Honest, informative and entertaining content breaks through the noise and wins their elusive attention. As people change the way they find information and the way they react to that information - news, reviews, opinions, product explanations, destination facts - we have to change too. It's no longer about getting people to our websites and keeping them there.  You should be thinking of ways to get your content off your website and distributed all over the social web.  Feeds is one of the easiest and most effective ways to do this. Find stories that your readers will respond to, stories they'll want to share with others. Watch Your Business Grow with Email Marketing - Free Trial How do you know what kinds of content will resonate with your audience?  Do a little homework. Social media sites have opened up a wealth of information about your consumers, evangelists and detractors. Tap into these online conversations and discover who is talking about you, what are they saying, what interested them, what information are they looking for and what kind of content about your produts or your industry do they find valuable enough to pass on. One caveat - this is not a short-term 'campaign'. As long as people prefer to find useful information online you should be producing content. 1.  Make a list of all the groups you'd like to reach out to 2. Listen to what they're saying online 3. Figure out what they're looking for 4.  Look at the content you already have that might fit their needs 5.  Create new content based on what you learn 6.  Syndicate and distribute the content in as many places as you can Comments About the Author: Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.

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