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08.12.10 The Transformation Of Blogs Into A Worldwide Phenomena  By Joe Griffin Whatever other people may be saying, blogging is a big part of our lives today. We owe this to the huge advancement in Internet technology that we have experienced over the past decade. The Internet landscape today is full of websites that are basically blogs. Whatever their niche-political, entertainment, technology, etc-blogs have been the primary medium where people can get information about current events and trends. Blogs and Dollars Although the Internet is rife with millions of blogs today, being at the top of the blogging world is still reserved for just the chosen few. These pioneers of the blogosphere have been in the business for so long that they have had their own innovations that have changed the over-all blogging landscape. Websites like Mashable, The Huffington Post, and Perez Hilton have dominated their various blogging niches for many years now. Blogging as a way of life has become a way for many people to voice out their opinions ad experiences to the world. But today, blogs and bloggers have become so much more that a medium, they have become legitimate businesses where people can actually make a decent living out of. Many blogs that started as personal start-ups have become widely syndicated that they eventually became companies themselves employing staff to keep their operations running. Blogging's Influence Today Here are some of the ways blogs have transformed over the years: • Blogs for Businesses As has been mentioned, many developers have already made millions out of their blogs. Blogs are a perfect platform for web advertising, especially if your blog has many followers and is on top of its SEO market. Mashable was just a start-up personal blog when CEO Pete Cashmore posted his first entry. Today, blogs number about 14 million all over the world in different languages. The growth of the blogosphere is said to be going at a rate of 80,000 per day! Today, many companies, from multi-national ones to the local ones, have set up their own blogs in order to penetrate more easily to their customers. Blogs are modern and youthful. Businesses understand that they have to incorporate blogging to their strategies in order to maximize their customer reach. Aside from these, businesses now make actual money through their blogs. Annual income of some established bloggers today can actually amount up to $42,000, not a bad keep for working with your PC at home. • Blogs as Social Media Tools Over the years, people have increasingly turned to the Internet to get their updates of current events from all over the world. They also turn to the Web for research and to find resources they can use to aid in their work or school life. Most notable of all these developments is the fact that blogs have become a social media tool people use to push their advocacies to the consuming public. Facebook, Twitter, Myspace, Flickr, and others are trending nowadays because of the social factor that they enable their users to feel. Blogs are the same. There's probably no faster way to spread information than by using the Internet and blogs as your social media tool. Continue reading this article. About the Author: Joe has over 12 years experience in the search engine marketing industry. He co-founded Submitawebsite.com in 1997, served as a Vice President, Media at iCrossing for 3-years, and sold Submitawebsite to Web.com (Nasdaq:WWWW) in April 2007. Joe is Managing Director at iAcquire, and oversees corporate development and business strategy. |
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