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08.25.10 Marketing Metrics Every Small Business Owner Needs To Know  By Jennifer Davey If you're a small business owner or a self-employed professional, your time and resources are VERY valuable. To be successful and have a work-life balance, you need to make the best use of both. The only way to do this is by implementing metrics that will help you measure your success. Below is a list of the key metrics I suggest my clients track. This information can usually be pulled together easily and quickly and should be looked at weekly. This is a great task for your virtual assistant if you have one. Metrics for Your Website: • Metric - Keywords people are using to find your website. • Why you need this information - It lets you know if the articles/blog posts you are writing and the keywords you are targeting are on track, and it allows you to watch for hot trends. • Metric -Your current website traffic and your current traffic in relation to last week and last month. • Why you need this information - Overall, are your marketing tactics driving more traffic?It shows how many unique visitors you have and how many new eyeballs (people) you've driven to your site. • Metric - How many repeat visitors you have. • Why you need this information - If you have a lot of repeat visitors, this means you have sticky and relevant content. • Metric - The percentage of visitors who sign up for your newsletter or ezine. • Why you need this information - This lets you know if your offer is compelling or needs some tweaking. It also lets you play with your web site's layout. • Metric - The number of people who bought something or became clients. • Why you need this information - It gives you your conversion rate (the percentage of visitors that purchased), it gives you an idea of how well your website is converting, and it allows you to play with your marketing tactics to see what actions give you a bump in conversions. • Metric - The dollar value of each visitor (the total value of all sales divided by the number of visitors). • Why you need this information - It keeps you from spending more per visitor than they are worth. Metrics for Your Ezine or Newsletter: • Metric - Percentage of people who opened your newsletter. • Why you need this information - It lets you know if your subject line was compelling, which subject lines hit the ball out of the park, and which subject lines bombed. Continue reading this article. About the Author: Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the “Getting Clients Home Study Program”, the step-by-step guide to getting clients, building your business and making more income. Grab a FREE copy of her 14-Step Formula for Getting Clients and Report “What you Need to Know to Be Successful at Getting Clients” visit http://jjscoaching.com/free-report/ |
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