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[2011-12-28] Copywriting Pain Points And Therapy Now, tell me where it hurts? OK, so I'm not a doctor - actually, with my chronic needle and hospital phobia that was never going to be a career suited to me. [2011-12-01] So, You Want More Sales Leads From Your Blog Or Website? When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. [2011-11-08] Are You Holding Back On Your Blog? When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. [2011-10-18] Exploring The New Facebook Earlier this month, we mentioned some of the new Facebook changes including Timeline, Friend groups and a couple tweaks to Facebook advertising. [2011-09-28] Why You Should Offer A Guarantee When it comes to deciding whether to offer a guarantee or not, most people's thought process goes something like this... [2011-09-14] Google +1 Could Impact Your Paid Search Tactics Everyone is talking about Google +1. We've talked about it for SEO and personalized results, but did you know Google +1 could impact your paid search tactics? [2011-08-31] Building A More Valuable Client List The way to build a great client list, is to feed your business with high quality leads, from your ideal profile of client. [2011-08-15] How Do You Proofread? It's amazing where inspiration can strike for blog posts. This one came about after a visit to the opticians. I dread going mainly because I have a tendency to faint but on this occasion not only did I not faint, I also came away with a blog post. [2011-08-03] Building Your Local Search Strategy So, you want to start kicking tail and taking names in the local search world? However, you just realized that you don't have a resource for the needed management of local... [2011-07-18] Top 20 Google Plus Tips & Tricks! Everyone is on Google+ or G+, as it's fondly called now. If you want to master this newest social networking mecca, then you need to learn the tricks of the trade. [2011-07-06] What's The Purpose Of Your Website? That might sound like a strange question to ask. But think about it for a second - what is the purpose of your website? [2011-06-22] The Problem With Social Media Monitoring Tools Social media monitoring is a critical aspect to any well thought-out social strategy implementation. Many practitioners often question whether or not today's tools justify the spend and, even more importantly, what tools should be used for their company's specific situation. [2011-06-08] What Will Your Product Do For Me? Take a look at your website. Have a quick read of it - have you we'd everywhere? Far too many company websites out there are suffering from a nasty bout of incontinence. Their website copy is littered with we. [2011-05-25] Foreign Languages As A Competitive Differentiator A common issue online marketers have is coming up with unique differentiators. SEOs have this problem - it takes virtually no effort for an intermediate or advanced SEO to understand a competitors' main link acquisition strategies in an hour or less. [2011-05-13] Social Media - How To Get Your Boss Onboard Most people today (in business or otherwise) know how powerful social media is. Millions of people are participating in it in some shape, way or form every day - you can't ignore it any longer because it's here to stay. [2011-04-27] Getting More Client Inquiries From Marketing Do you want more client inquiries from your marketing? Would you like to make your marketing more compelling, so it encourages more people to take action when they read it? If you would, then read on! [2011-04-14] Should You Target Mulitple Keywords? I have been a copywriter for a while now and many of the projects I am commission to carry out involve search engine optimisation. That's hardly surprising considering the importance of online marketing to today's businesses. [2011-03-30] SES NY - Is Retargeting/Remarketing Right For You? It's my last session at the 2011 SES New York, and I'm very excited to leave on a high note with the "Is Retargeting/Remarketing Right for You?" session. [2011-03-16] Content Farms - What You Can Learn And Apply While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every publisher can learn from the content farm model. If you haven't already seen it, please take a look at the leaked AOL document on content farms. [2011-03-02] How To Massively Boost Your Conversion Rates I would like to start with a couple of simple questions. If someone posted a flyer through your door, advertising an event you were not interested in, what would you do? You'd throw it in the bin. [2011-02-18] Social Media Management Tips Today's post really started as an answer to a reader's question - "Is there a way to schedule status updates to my Facebook Pages?" [2011-02-02] Could Customer Scheduling Be A Mobile Game-Changer? Here are several excerpts from an article by Mike Wittenstein, Mobile Monday: Apple Store App, about The Apple Store's New Mobile App: [2011-01-19] Strategies For Posting Your Videos To YouTube The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials is a very foundational online tactic these days. |
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