Today I'm sharing a video of a talk I had with Digg's Matt Van Horn. In it, we chatted about how Digg took the "threat" of Facebook and made it an opportunity, which I found interesting. Similary, when Twitter turned the world's attention to real-time information sharing, Digg reacted with Digg Trends and even used Twitter to promote it with its own Twitter account. Take a look at how Matt describes it:
It's relatively easy to get a hot tool (emphasis on relatively), but it's amazingly difficult to keep it going for years, as Digg has done in part by making smart changes like these. What do you think? Do you still use Digg like you used to?
Comments About the Author: Jim Tobin is president of Ignite Social Media, one of the nation's first dedicated social media agencies. With years of experience of marketing and public relations, Jim formed Ignite out of the need for businesses to better communicate with their customers through social media.
By Jim Tobin