Customers are constantly trying to save money, especially with the economy in its current state. If you want to attract new customers, start offering more deals, whether buy-one-get-one-free offerings, coupons or other promotional offers. There are numerous social coupon companies you can get involved with to reach a wider audience and attract some new regular customers.

2. The Death of Flash

It's been a long time coming, but Flash will significantly reduce in importance in the coming year, being replaced with HTML5. When Steve Jobs refused to support Flash on the iPhone and Apple's other mobile devices, he signaled the beginning of the end for the aging technology. Adobe itself announced that it was ceasing development of Flash for mobile platforms and television and that it would instead focus on HTML5. If you want to stay current and support as many systems as possible, put down the flash and start using the latest and greatest in HTML.

3. SEO vs. Traditional Navigation

There's evidence that consumers are increasingly using search engines in place of built-in site navigation to find products and services. Though building clear, simple navigation in your site is an important part of search engine optimization (SEO), throughout the next year SEO will actually improve your site navigation. Users will stop searching through your site looking for something and will be more likely to leave if they don't find what they want quickly. Focus on optimizing your site and individual pages for the services and products you want to highlight.

4. Platform Agnosticism

Building for specific browsers or devices is a dead end. There are far too many combinations of software and hardware to try to please everyone and still maintain your sanity. Users expect that they can visit your site from their Mac at home, Windows PC at work and Android phone on the go without experiencing any loss of quality or usability. Don't disappoint them by making them jump through hoops to give you their business.

5. Mobile Devices

Speaking of phones, mobile devices are becoming a bigger piece of the ecommerce pie, a trend that's sure to continue in the coming year. With phones and tablets getting faster and more capable, people are starting to use them for a wider variety of tasks, from reading their favorite blogs to purchasing Christmas gifts. Make a mobile version of your site to make it easy on your mobile visitors, giving them a clean interface but still allowing them to access every feature possible on your website. If you offer a service, such as online payroll or banking, it's even more important to allow access to your site to mobile users. When it comes to finances, people want to be able to check their standing quickly and easily. If you come in with a killer interface across all devices, you may see new customers signing up due to your dedication to mobile.